| AbstractThis article suggests that Islamic tourism be theorised not as a type of tourism but as a subject
area that conceptualises tourism as an institutional field in which different actors at micro,
meso, and macro levels discursively and performatively co-constitute multiple realities for
Muslim populations. This conceptualisation can: 1) enable researchers to shift away from
constraining definitions to one that allows them to examine how tourism both shapes and is
shaped by social, economic, cultural, political, ideological, emotional, psychological, and
environmental realities of Muslims; 2) help situate tourism in a broad spatial-temporal
institutional setting where Islamicness is not a pre-determined entity but is a fluid concept in
constant processes of ‘becoming’ (i.e., being shaped by other entities) and ‘making’ (i.e.,
shaping other entities); and 3) help foster reflexivity and critical thinking by drawing attention
to the institutional and historical structures within which Islamic/halal tourism research has
emerged and evolved.