Volume 4 Issue (1)

This study is an exploratory study on opportunities for Halal tourism in The Gambia. It seeks the perception of stakeholders to lay a foundation and provide a better understanding of Halal tourism for the tourism industry, researchers, and officials in The Gambia. The research is qualitative, including an in-depth literature review followed by a selfadministered questionnaire answered by managers of tourism operations, tourism officials, and Islamic organisations regarding opportunities for Halal tourism in The Gambia. Content analysis was employed to present the findings using the destination capitals for tourism development, and requirements for Halal tourism as the unit of analysis. The findings indicates that The Gambia has the socio-cultural capital that might be encouraging for Muslim to embark on holidaying in the country. Awareness of and meanings attached to Halal tourism by stakeholders are in line with the literature, as well as the willingness for product improvement to match with Halal tourism requirements. The study provides a foundation for a better understanding of opportunities of Halal tourism in The Gambia and encourages stakeholders and researchers to explore new research questions to analyse opportunities for Halal tourism products and services as part of the country’s product improvement and expansion initiatives.

Halal tourism is gaining significant attention within the tourism business and academia, recognized for its potential by the sector. This study aims to evaluate visitor awareness and motivations for halal travel in Bangladesh, measure halal-compliant facilities, understand sector barriers, and examine cultural, religious, and economic impacts. The goal is to suggest strategies for establishing Bangladesh as a leading halal travel destination and fostering stakeholder cooperation. The growth of halal tourism in Bangladesh is hindered by a lack of study on consumer perceptions, influencing factors, opportunities, and the inclusion of informal migrants, necessitating extensive scholarly investigation. Using qualitative methods, including interviews and focus groups, this study addresses these gaps and finds key insights into market demand and opportunities. Despite safety concerns and negative perceptions being the main obstacles, the sector shows promise, especially among youth who perceive halal tourism as secure and culturally resonant. Challenges include integrating cultural standards and ensuring effective certification methods. With Bangladesh's growing Muslim population, there are major growth prospects for halal tourism. However, addressing safety and cultural nuances is important for successful positioning.

This study aims to examine the consequences of integrating Artificial Intelligence (AI) into Islamic tourism. It specifically focuses on how technological progress can meet the distinct requirements of Muslim travellers. This study has constructed on theoretical approaches. So there is only literature based discussion has used to show findings and implications. The study explores the capabilities of AI in improving customised travel experiences, handling large crowds at important religious gatherings, conserving Islamic cultural sites, and promoting environmentally-friendly travel advancements. The integration of Artificial Intelligence (AI) into Islamic tourism represents a significant progress in improving travel experiences that are both eco-friendly and customised to the cultural and religious sensitivities of Muslim travellers. This study demonstrates the revolutionary capabilities of AI in various areas such as personalising travel experiences, controlling crowds at important events, preserving heritage sites, and promoting eco-friendly practices within the sector. This highlights the importance of combining technology and tradition to fulfil the specific needs of Muslim travellers, therefore establishing higher benchmarks for the tourism sector that prioritise inclusiveness, environmental sustainability, and cultural reverence.

The growing global tourism industry highlights the urgent need for sustainable practices to protect natural resources and cultural heritage. This study explores integrating cultural, environmental, and economic elements within Islamic event tourism to promote responsible event management. Utilizing a qualitative research design, content analysis was conducted on interviews with ten respondents experienced in Islamic event tourism. Key findings reveal that integrating these dimensions’ fosters event sustainability respects cultural traditions, enhances community well-being, and supports local economies while minimizing environmental impact. The study proposes a comprehensive framework for sustainable event planning, management, and evaluation in Islamic tourism. This holistic approach aims to inspire event organizers, policymakers, and tourism stakeholders to adopt sustainable practices that benefit local communities, preserve the environment, and provide enriching experiences for travellers, ensuring a sustainable future for future generations.